Women Power Online Gambling
With the online gambling sector set to triple to an astounding
USD25 billion by 2010, one cannot help but question the masked
identity of the consumers who game online, and just how is it that
these people are keeping the market alive with possibility.
According to recent media reports the world online is vastly
becoming a women's playground with at least two thirds of the
majority of gamblers and poker players being of the female
sex. The biggest gambling event in history, The International
Casino Games, boasts at least 56 of their 100 esteemed players who
are to take part in the prestigious finale tournament aboard a
Caribbean cruise, are female.
So just what is it that drives the 'fairer sex', as they are
commonly known because of the patriarchal
view that women are no more than
objects of beauty that to be 'seen and not heard', to go online
and game away?
Head of Poker Girl, a website catering for
the gambling needs of British women, Julian Morel says, "the
majority of our [female] clients are in property,
fashion and public relations (PR),
and the prizes like manicures and facials are not the reason why
they game online."
Morel attributes the spike in female players on the
Internet to the social aspect of
gaming online.
The interaction
could be seen as the equivalent to a 'girls night out' which is
typically a night when girlfriends get together and let their
hair down for some fun and a good chat.
The good ol' ladies of Wisteria Lane in the award-winning
soapie, Desparate Housewives, have also been contributing to the
growing interest in poker, and it is a fact that
well-known female celebrities like Nicky Hilton, Jennifer Tilly and
Mimi Rogers, all hold regular poker tournaments so they can duke
it out with other celebrity players for the title of "Star
Poker Player". Television shows
like Las Vegas and sports shows such as ESPN
Poker and The Small Town
Poker Tour, all add to debunking
the mystery that is gambling.
Celebrity endorsements enhance the popularity of many online
endeavours as can be seen with the new Palms Home
Poker Host, a
poker software initiative, taken on
by Jamie Spears, father and mentor of the illustrious pop star
Britney Spears.
This only adds to the attractiveness accrued to
gambling online and for many women who look to the stars as their
role models, seeing a Britney or Ben Affleck playing
poker would give them the incentive
to try it out too.
Usually this leads to regular sessions online and winnings that
are quite appealing when it comes to beating the odds in games like
Texas Hold'em, which is proving to be a women's favourite when
gaming on the Internet.
John Hughes, Marketing Director for 7Sultans Online Casino and
Royal Vegas Online Poker says, "We are seeing an
increasing number of female poker players. As women tend to be
more disciplined and analytical than men,
poker as a sport seems to offer
both a social and competitive aspect, making it the perfect ladies'
game.
"
So there it is in black and white, women like the freedom that
Internet gambling affords them and winning online gives them the
added bonus of being independent, and being able to afford the
finer things in life is just one of the incentives that any woman
needs to get gaming.
Author Info:
Lilly Dice is a feisty journalist working for the
Online
Gambling Doctor and the Online Poker Doctor, which has been up and
running since its inception 7 years ago. Dice has experience in the
news and entertainment industry and her journalistic background is
linked to the broadcast sector. While online, Dice can be found
trying her luck out at 7Sultans Online Casino or playing a tournament
or two at the prestigious Royal Vegas Online Poker.
Lilly Dice is a journalist who writes for
Online
Gambling Doctor and Online Poker Doctor. Dubbed Lil' Dice on her
websites, she has gained experience in the news and entertainment
industry and has a background in broadcast and online
journalism.
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